Even months before this merger was announced, many REALTORS expressed concerns that the data published by third-party aggregators such as Zillow and Trulia is not completely accurate. This makes the working REALTOR's job that much more difficult as they represent their client's interests in obtaining the best price for their purchase or sale of real estate.
In fact, technology already has had a significant impact on REALTORS and real estate in the past few years. In the end, consumers and potential home buyers and sellers still want the care and consideration of an actual human being - a REALTOR - who walks them through the process, the paperwork, the disclosures, the process of moving, heck even the therapy of going through a home sale.
The 2014 President of the South Bay Association of REALTORS, Tamara Suminski, told the Los Angeles Times today that "there's a limit to the consumer empowerment that such sites can provide."
Tamara's comments on Zillow+Trulia continue:
"Zillow's algorithms can't help a buyer understand more complex issues that affect value, such as the discount that they should expect for a home being in a seismic hazard zone. And buyers still need agents to help them navigate the mountains of legal paperwork that go with every deal."
Ultimately, buying and selling a home is about more than just numbers.
"But the need for a Realtor I don't think will ever go away."